rural insightTM by Pradeep Lokhande

is an online open forum where he will publish his view points on various happenings and trends in rural India. The views will be based on his experience of closely interacting with the villagers, opinion leaders, students and understanding their behavior and culture.

Most of the young rural consumers are likely to transfer from a feature phone to smartphone

with growing internet & social media adoption and usage, greater digital engagement is seen between brands and their ‘connected consumers’.

Mobile phones will drive the most significant & disruptive developments in the payments sector over the next 5 years.

villagewiKY presents some *useful* information (5% to 80%) of 67,000 villagewiKY villages. Please contribute, *add* & rectify information of YOUR village on

Increased base of users and higher usage of social networking platforms, especially Facebook & whatsApp is leading to higher insights based understanding of human behavior.

By end of 2018 every adult Indian will be ‘connected’, using a smart phone.