objective & mission

Objective: CONNECTING green and blue PROFESSIONALS
Mission: relate to real India

founder’s message

Namaskar,
Some dreams are big, mine was a far simpler one and yet a mission of sorts. I quite simply wanted to reach out to rural India and contribute to its development. I set out on this mission 24 years ago.
I wanted to know the essence of the various cultures and traditions and soak in its ethos. This was a journey of some 49,000 villages, of which I had personally visited 5,800 across the country.
In the course of my journey, I along with village developersTM established direct contact with opinion-makers in the villages and began recording obscure details of the local economy.
Information Technology has always been one key area of my interest. I began to install used computers in rural secondary schools, where the interest and curiosity of the students are very high. When I personally could not raise the money required for this initiative, I appealed to individuals, organizations, and corporates to gift used machines. As of the year 2009, we have been instrumental in installing 28,000 used computers directly or indirectly across 10 states in India.
The success of this initiative inspired me to embark on yet another movement, which I named the Non-Resident Villager (NRV) movement. Each of us is an NRV within us because our roots can ultimately be traced back to the villages. Therefore, as an NRV, we can always reach out, support, and contribute something meaningful to the development of our rural India. With the help of NRV’s, to date, we have installed 5,170  Gyan-key libraries in rural secondary schools in 1,840 working days (3 Gyan-key libraries every working day) benefitting more than 10,19,200 students (1 million +). Every academic year, books worth ₹50,00,000 (5 million+) are gifted to the Gyan-key schools consecutively for the past 10 years. The Gyan-key initiative is the most effective way to keep regional languages alive. This is the world’s largest rural reading initiative. Target 94,000 Gyan-key libraries in rural secondary schools across tomorrow’s India.
Our game-changer initiative is villagewiKY, an open information platform of key and feeder villages of India. Contribute, add & rectify information of YOUR village by Ecography, Sociaography, Geography, Demography, Professionals, and Institutes. We are adding information with the help of villagers, Non-Resident villagers (NRV), and village developers. villagewiKY presents villagewiKY rating of 67,000 feeder villages and targets 85,000 feeder villages on ruralrelations.com(in turn they cater to more than 4,90,000 adjoining villages)
Today, our organization is recognized for its identity, rural relations. We are driven by our mission to touch the hearts of tomorrow’s India through villagewiKY with the help of organizations, corporate & most importantly with the help of Non-Resident Villagers (NRV) and villagers.
We welcome you to an entirely new way of reaching out to tomorrow’s India.

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Pradeep Lokhande

rural@ruralrelations.com

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