rural insightTM by Pradeep Lokhande

is an online open forum where he will publish his view points on various happenings and trends in rural India. The views will be based on his experience of closely interacting with the villagers, opinion leaders, students and understanding their behavior and culture.

Social changed Dhule District of Maharashtra. Now the corporates and Non-Resident Villagers (NRV) too along with the Government initiatives can help change the 207 underprivileged districts of rural (tomorrow’s) India.

rural insight

New tax laws & regulations, which will impact rural retail, are in the process of being implemented or the imminent.


Increased Investments in infrastructure projects, led by electricity, roads & bridges will lead to greater economic and social opportunities.


Greater consciousness of what needs to be left for the next generation: more literacy and less discrimination.


Villagers look to governments & corporations to play their roles & lead the way in combating worsening effects of climate change.


Increased base of users and higher usage of social networking platforms, especially Facebook & whatsApp is leading to higher insights based understanding of human behavior.


India’s political system will experience a significant generational shift with more educated and dynamic leaders coming into focus.


While general awareness and value of brands & affordability is on the rise; distinct needs & preferences of geographical and cultural clusters continues to be seen.


Increased strain on water will cause stress on the environment and will lead to displacement of villages and large-scale migration.


By 2020 most Indians will be literate – not implying that they may be able to converse in English or write an essay independently, but they will distinguish good from bad. We will see a different and truly ‘literate’ India.