rural insightTM by Pradeep Lokhande

is an online open forum where he will publish his view points on various happenings and trends in rural India. The views will be based on his experience of closely interacting with the villagers, opinion leaders, students and understanding their behavior and culture.


rural insight by
Greater adoption of branded & packaged products in Indian villages & smaller towns is helping rural markets grow at a rapid pace.


A growing preference is seen amongst overburdened consumers for product/services that reduce time & effort, while delivering faster results.


Good news:
with the help of Non-Resident Villagers (NRV) we have installed 3,820 “Gyan-key libraries” (read+write+speak) in 1,480 working day’s benefiting 10,00,570 (1 Million) rural secondary students.


villagewiKY presents some *useful* information (5% to 80%) of 67,000 villagewiKY villages. Please contribute, *add* & rectify information of YOUR village on

Social changed Dhule District of Maharashtra. Now the corporates and Non-Resident Villagers (NRV) too along with the Government initiatives can help change the 207 underprivileged districts of rural (tomorrow’s) India.

rural insight

New tax laws & regulations, which will impact rural retail, are in the process of being implemented or the imminent.


Increased Investments in infrastructure projects, led by electricity, roads & bridges will lead to greater economic and social opportunities.


Greater consciousness of what needs to be left for the next generation: more literacy and less discrimination.


Villagers look to governments & corporations to play their roles & lead the way in combating worsening effects of climate change.


Increased base of users and higher usage of social networking platforms, especially Facebook & whatsApp is leading to higher insights based understanding of human behavior.