In Barabanki, Uttar Pradesh thousands of farmers do Future Trading of mint.

Identifying brand influencers have always been a marketing strategy. But, today these influencers are beyond celebrities and micro-celebrities.
They are the community and local heroes who influence the scores of consumers, media, and politicians on various platforms.

The village of Hupri, Maharashtra is famous in the world for silver jewelry and artifacts production for centuries

The appetite for credit is growing & increasing number of consumers are getting comfortable with debt & leverage.

Increased Investments in infrastructure projects, led by electricity, roads & bridges will lead to greater economic and social opportunities

Greater adoption of branded & packaged products in Indian villages & smaller towns is helping rural markets grow at a rapid pace.

A growing preference is seen amongst overburdened consumers for product/services that reduce time & effort, while delivering faster results.

New tax laws & regulations, which will impact rural retail, are in the process of being implemented or the imminent.

Increased Investments in infrastructure projects, led by electricity, roads & bridges will lead to greater economic and social opportunities.