To spread the social message of hygiene across 17,000 villages in 3 states of Gujarat, Maharashtra and Madhya Pradesh.
Recommended a strategy to target relevant users and influencers
Conducted a massive rural secondary school contact program along with Grampanchayat offices and key retail outlets, using merchandise, handouts and placing of height charts for students.
School activity
Conducted a School Sampling Activity for P&G in 13,000 villages in Maharashtra & Madhya Pradesh
Sampled brands Ariel & Camay in rural secondary schools
Conducted this activity in villages having pop strata between 2000 to 10,000 giving representation to every taluka of the selected districts.
Conducted merchandizing in the shops & collected MIS.
Seasons Greetings
Postal communication to 85,000 opinion leaders of 14,800 key/feeder villages of Madhya Pradesh and Maharashtra