Case Studies

Lifebuoy Hygiene Drive

  • To spread the social message of hygiene across 17,000 villages in 3 states of Gujarat, Maharashtra and Madhya Pradesh.
  • Recommended a strategy to target relevant users and influencers
  • Conducted a massive rural secondary school contact program along with Grampanchayat offices and key retail outlets, using merchandise, handouts and placing of height charts for students.
P & G School activity

  • Conducted a School Sampling Activity for P&G in 13,000 villages in Maharashtra & Madhya Pradesh
  • Sampled brands Ariel & Camay in rural secondary schools
  • Conducted this activity in villages having pop strata between 2000 to 10,000 giving representation to every taluka of the selected districts.
  • Conducted merchandizing in the shops & collected MIS.
Picture2 Seasons Greetings

  • Postal communication to 85,000 opinion leaders of 14,800 key/feeder villages of Madhya Pradesh and Maharashtra



Information collection

Information Dissemination

Network extension