Case Studies

Other

2019

Food habits of rural India

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General Links, Other

Other

2019

The class structure of food consumption in India

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General Links, Other

Other

2019

FOOD CONSUMPTION PATTERN IN RURAL INDIA: A REGIONAL PERSPECTIVE

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General Links, Other

Other

2019

Staying healthy in rural India

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General Links, Other

General Links

2019

Sanitation coverage in rural India under Swachh Bharat

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General Links

Other

2019

Rural Sanitation: India WaterPortal

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General Links, Other

Other

2019

Rural and Urban Sanitation

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General Links, Other

Other

2019

Sanitation Scenario in India

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General Links, Other

Promotional

2018
Lifebuoy Hygiene Drive

  • To spread the social message of hygiene across 17,000 villages in 3 states of Gujarat, Maharashtra and Madhya Pradesh.
  • Recommended a strategy to target relevant users and influencers
  • Conducted a massive rural secondary school contact program along with Grampanchayat offices and key retail outlets, using merchandise, handouts and placing of height charts for students.
P & G School activity

  • Conducted a School Sampling Activity for P&G in 13,000 villages in Maharashtra & Madhya Pradesh
  • Sampled brands Ariel & Camay in rural secondary schools
  • Conducted this activity in villages having pop strata between 2000 to 10,000 giving representation to every taluka of the selected districts.
  • Conducted merchandizing in the shops & collected MIS.
Picture2 Seasons Greetings

  • Postal communication to 85,000 opinion leaders of 14,800 key/feeder villages of Madhya Pradesh and Maharashtra
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All, Promotional

Information collection

2018
Picture2 Awareness Campaign

  • Assemble database of potential customers
  • Create awareness about the products (pipes) in Maharashtra with the help of village developers
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All, Information collection
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Academic

All

Information collection

Information Dissemination

Network extension

Other

Promotional