Case Studies

Other

2019

Food habits of rural India

General Links, Other

Other

2019

The class structure of food consumption in India

General Links, Other

Other

2019

FOOD CONSUMPTION PATTERN IN RURAL INDIA: A REGIONAL PERSPECTIVE

General Links, Other

Other

2019

Staying healthy in rural India

General Links, Other

General Links

2019

Sanitation coverage in rural India under Swachh Bharat

General Links

Other

2019

Rural Sanitation: India WaterPortal

General Links, Other

Other

2019

Rural and Urban Sanitation

General Links, Other

Other

2019

Sanitation Scenario in India

General Links, Other

Promotional

2018
Lifebuoy Hygiene Drive

  • To spread the social message of hygiene across 17,000 villages in 3 states of Gujarat, Maharashtra and Madhya Pradesh.
  • Recommended a strategy to target relevant users and influencers
  • Conducted a massive rural secondary school contact program along with Grampanchayat offices and key retail outlets, using merchandise, handouts and placing of height charts for students.
P & G School activity

  • Conducted a School Sampling Activity for P&G in 13,000 villages in Maharashtra & Madhya Pradesh
  • Sampled brands Ariel & Camay in rural secondary schools
  • Conducted this activity in villages having pop strata between 2000 to 10,000 giving representation to every taluka of the selected districts.
  • Conducted merchandizing in the shops & collected MIS.
Picture2 Seasons Greetings

  • Postal communication to 85,000 opinion leaders of 14,800 key/feeder villages of Madhya Pradesh and Maharashtra
All, Promotional

Information collection

2018
Picture2 Awareness Campaign

  • Assemble database of potential customers
  • Create awareness about the products (pipes) in Maharashtra with the help of village developers
All, Information collection
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Academic

All

Information collection

Information Dissemination

Network extension

Other

Promotional