The Rural Barometer (TRB)

‘It’s your own brand showcase to rural India.’ Welcome  to the glimpses on availability, distribution, shelving, servicing and reaction  on various other brands present in rural India.
Market visits particularly to rural areas have become an absolute essentiality  in the world of sales and marketing. Visits like these mean planning, travel  time and cost. It is much more than a mere market visit. In fact this page will  take you way beyond the market visit. It is a comprehensive tour of the village  you’re looking to visit on your desktop through streaming videos.
The rural barometer is India’s first subscription-based information service which will help you to explore rural India. This is possible through video-recordings made by our village developersTM. The rural barometer will act as your Knowledge Partner and help you gain valuable insights. Simultaneously it lets you learn about other leading players in your segment. There are different attractive packages available on The Rural Barometer, categories of which are listed below. For further information, send us a mail at
We provide facts & figures for :

Distribution  Promotion Media patterns
 Ã¢â‚¬Â¢ Reach of product

 Ã¢â‚¬Â¢ Product Availability

 Ã¢â‚¬Â¢ Procurement Source

 Ã¢â‚¬Â¢ Frequency of product delivery

 Ã¢â‚¬Â¢ Shelf space of brands

 Ã¢â‚¬Â¢ POP/POS

 Ã¢â‚¬Â¢ Innovation

 Ã¢â‚¬Â¢ Recall of promotions

 Ã¢â‚¬Â¢ Effectiveness

 Ã¢â‚¬Â¢ TV/Radio habits of the family

 Ã¢â‚¬Â¢ Ad recall

 Ã¢â‚¬Â¢ Effectiveness of ads

 Ã¢â‚¬Â¢ Outdoor media recall

 Ã¢â‚¬Â¢ Program preference

Our Expertise lies in collating qualitative information and being able to capture and identify key consumer insights. Our village developersTM and rural talent provide the required support.