Customized Activity
We enable organizations with special initiatives in terms of availability, distribution, shelving, servicing and consumer reaction to products/services. The services may include special events, mass awareness programmes and brand placement.
We create a complete village tour experience on your desktop without you having to pay a physical visit to the villages. Comprehensive videos, interviews, information and data will help you obtain the information and experience of the village without going through the tedious task of planning, travel and spending on various activities.
Customized Activity: This is information engine for rural India. rural relations have introduced India’s first subscription-based information portal. Various membership offers can be explored by writing to rural@ruralrelations.com We act as knowledge partners for organizations/institutions/market research companies with available or collated information on the following parameters:
| Distribution | Promotion | Media patterns |
|---|---|---|
| Reach of product | POP/POS | TV/Radio habits of the family |
| Product Availability | Innovation | Ad recall |
| Procurement Source | Recall of promotions | Effectiveness of ads |
| Frequency of product delivery | Effectiveness | Outdoor media recall |
| Shelf space of brands | Program preference |
Case Study
P&G
– Sampling activity for Ariel and Camay in 13,000 villages
– Population strata between 2,000 – 10,000 in Maharashtra and Madhya Pradesh
– Merchandising and collating market information
Lifebuoy
– Hygiene campaign across 17,000 villages in Gujarat, Maharashtra and Madhya Pradesh
– Rural Secondary school contact program along with Gram Panchayat offices and key retail
outlets using merchandise hand outs or placing height charts for students
TATA Tea
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