Creativity is not only confined to arts and literature, but it can also be evolved for marketing and sales promotions. Accordingly, in the past we have developed creative means which provide utility value for brand promotion. Some of them include redesigning the post man’s cycles, gifting volley ball net to rural youth, providing brand embossed umbrellas to senior citizens and women council members, height charts to schools, Laxmi calendar to shopkeepers, toothpaste & toothbrush to students. These ideas have acted as non conventional ways to promote brands and through this the brand repeatedly gets exposed to the consumers. These ideas are still in practice.