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The rural market and development indicators
Rural Marketing of Mass Media Campaigns – BBC Media Action
Automobile market in rural India
Challenges in Indian Rural Marketing
Rural is the big prize: Harish Manwani
Planning the route to growth in rural markets
India’s rural consumption surges in a boost for FMCG firms: Livemint
Rural FMCG growth
Revival in the FMCG Sector
Food habit change in rural areas fuelling inflation: RBI
